Hexagon World Series considers British leg as celeb-backed padel event goes global

Delfina Brea and Martina Calvo high-five after scoring a point in a padel match.

Britain has already made its mark in the short history of the Hexagon Cup and that impact could be set to grow as the team-based padel competition embarks on an ambitious expansion.

From 2027, the Hexagon Cup will grow from an annual one-off in Madrid to a four-date Hexagon World Series incorporating additional events in North America, Scandinavia and Abu Dhabi.

A UK stop isn’t on the calendar yet, but the inaugural Premier Padel tournament at Olympia this summer showed its potential as an emerging market for the fast-paced racket sport.

Andy Murray and Anthony Joshua’s Team AD/vantage have won two of the three editions of the Hexagon Cup so far, further boosting Britain’s claims to be added to the schedule.

“We saw the Premier Padel event in London this year, which looked great and was well attended and supported from what we saw and heard,” Gary Davidson, Group COO of Hexagon World Series investor 54, tells . 

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“We’ve only got four events this year and next year, so we are very selective with where we’re going, but the UK was absolutely somewhere that we talked about.

“We, with [world governing body] FIP, are looking at expanding one more event in 2028, and then another event in 2029. That’s the plan at the moment. We want to make sure that we do that in a sustainable way, but absolutely expand as those markets and the market demand for professional events continues to rise. 

“We want to do it in places that we can build a long-term footprint and integrate into communities and padel clubs and become part of the annual narrative around the sport. 

“We know that Australia and North America are brilliant live events markets. Argentina has unbelievable padel events at the moment, with tens of thousands of people attending each day. There’s space in Europe. The UK would be a great market.”

Hexagon World Series eyes expansion to six events and 16 teams

Padel’s roots in Latin countries are reflected in the eight playing line-ups, which are filled with mostly Argentinian and Spanish talent, although in time organisers hope that the teams will incorporate more native talent.

That could mean British players in Murray and Joshua’s outfit, French players in Formula 1 driver Pierre Gasly’s X Padel Team, Americans in Hollywood actor Eva Longoria’s ElevenEleven and UAE players in newcomers Team Dalma. 

“Complete maturity for us is probably 16 teams. We think we’ll do that in multiple tranches, so maybe two tranches or four teams,” Davidson adds.

“It makes a lot of sense to go to places where there’s a team, and some of that might also be dictated by where top players come from. At the moment it’s still very heavily skewed towards Spain and Argentina.

“We would obviously love that the UK team has UK players, that the French team has French players. It’s not quite there yet but hopefully in time that will evolve.”

While spectator demand for padel is yet to match the rapid growth in participation – Britain now has 1m players and the world 40m, according to the latest research – the Hexagon Cup sold 37,000 tickets this year, up 25 per cent on 2025.

The involvement of celebrities including Murray, Gasly, Longoria, Rafael Nadal and Sergio Aguero adds some stardust, as well as a healthy dose of competition behind the scenes.

“They’re very engaged,” Davidson says of the team owners. “I think mainly because they all actually play padel. It’s an investment but it’s also a passion. 

“We always have an owners’ match. [F1 driver] Carlos Sainz and his dad [former rally world champion Carlos Sainz Sr] turned up to play against Pierre Gasly. Aguero brought [fellow footballers] David Silva and Luis Figo. These guys are there because they want to be, because they actually want to play padel and enjoy that.”

Original source Hexagon World Series considers British leg as celeb-backed padel event goes global

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